‘Within’ – Winter Aid

Directed by Sligo-based Kevin McGloughlin (of multi-Vimeo Staff Picks fame – also, brother of Pearse), the video charts a visual course from sometime in the 1980’s, Ireland, to the modern day and ultimately to the future – taking notable cues from changes in technologies, beliefs and culture.

From the Director: “Shane and I spoke about the origins of ‘ Within’. He explained the track was about rural Ireland and the contrast between what it was like when he was growing up and what it is like now. With this understanding on board, I took an abstract approach to the video,I wanted to represent an impression of Ireland moving from a religious society into a secular society, with ideas of moving into a ‘virtual society’. Looking at rural Ireland in the 80s as opposed to present day Ireland is hardly recognisable. We live on our phones and in our screens.I wanted to suggest this in the video. I felt keeping these notions quite suggestive was suited to the track as the music has such an overwhelmingly dreamy flow and feel. The song has such a nostalgic vibe and it really struck a chord with me.”

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