James Vincent McMorrow today releases the video for the track ‘National, taken from his 2FM Choice Music Prize nominated album, ‘True Care’
The dreamlike video is the work of Award Winning Canadian creative studio Giant Ant, and, in a bizarre coincidence, seems to echo Elon Musk putting a car in to space yesterday.
The 2FM Choice Music Prize Award event takes place in Vicar Street on Thursday March 8th 2018.
Quote from James Vincent…
“Ladies and Gentlemen, the music video for my song ‘National’, created by Rafael Mayani and Giant Ant… Of all the music videos I’ve been part of, I can’t think of one I’m more in love with than this. The song means a lot to me on an incredibly personal level, it’s about the time in my life when I met the person who means more to me than anything else in the world, a moment where I was incredibly lost and felt incredibly alone, and then in the darkness I found another soul, someone just like me.”
“I knew any video that was made for that song needed to be special. And then Raf showed up, reached into my mind, and created the exact thing that I wanted. He’s my favourite illustrator, the way he sees the world is the way I would like to see the world.”
“Normally when I release videos I do everything I can to avoid the hard sell. Everything about my career is based on people coming to my work on their own time and at their own speed, and that’s a sentiment I’m very protective of. But I’m going to make an exception with this video, and I’m going to ask that if you like it, if it means something to you when you watch it, that you share it with someone who you think might feel the same way. That would mean a lot.”
“Thank you to the team at Giant Ant in Vancouver for making this video happen, it wouldnt exist without them. Thank u to Believe records and Caroline int. for the assist too.”
“Yesterday Elon Musk put a car into space, today Raf put one in space too.”
Quote from Giant Ant (the production company) www.giantant.ca
“This video for James Vincent Mcmorrow’s ‘National’, revolves around a man and a car, which serves as a container for various for moments that present the character’s insecurity and loneliness, but also love. The car is a claustrophobic room and a vast space—a shield against the world outside, and the perfect spot to listen to music in the rain. Everything about the song, from the stripped-back instrumentation to the raw vocal, is incredibly moving and personal. We wanted to compliment this with a similarly emotive video that tells a story of unrequited love, interiority, and the complicated feelings that surround painful but treasured memories.”